Case study
Lowered CPL & scaled revenue to ₹10 Cr in 10 months
When we met Sumit Sir, ad spend was ₹28 Lakhs/month with ₹2,200+ per lead on Meta and ₹1,900+ on Google. Tracking was patchy and the landing experience wasn’t converting.
- Rebuilt the landing experience for clarity, speed, and intent.
- Mapped data to CRM and set up automation for reliable attribution.
- Restructured campaigns, tightened budgets and audiences.
- Re-scripted ad content, post-production, and ad copies to speak to firefighting founders.
Before
- Spend
- ₹28L / month
- Meta CPL
- ₹2,200+
- Google CPL
- ₹1,900+
After
- Scaled spend
- ₹38L/mo on Meta & ₹15L/mo on Google
- Meta CPL
- ₹1,600 – ₹1,800
- Google CPL
- ₹1,200 – ₹1,400
- Revenue achieved
- ₹10 Cr in 10 months
















